With the Panacea Collective mantra to say “yes” to any ask, we’ve been able to partner with C3 Presents’s Lollapalooza for 4 years in a row now, only pushing our limits of how many spaces we take on and the quantity and quality of furniture we drive out. From concept and design to installation and execution, our event stylists partner hand in hand with each of our clients to make their spaces come to life.
Our Recipe?
3 months of planning
3 1/2 semis driven from Austin -> Chicago
7 core team members
10 crew members
95 labor hours on site /person
= A beautiful and enjoyable festival atmosphere
The Highlights
Cocktail Lounges
The ASK
C3 came to us knowing we’d be able to customize the cocktail lounge experience to their festival theme – bright and inviting – so we set forth curating a blue and a pink lounge.
What We Delivered
- Hand-painted furniture
- 100′ of custom bars built to fit the spaces
- Custom creative to tie in branding and theme colors
- Living floral wall for photo opps
- Succulents potted by our team in hand-painted holders
- Pillows, blankets, candle holders, & detail accent decor in color-way
- Painted ottoman benches
Tito’s handmade Vodka VIP Lounge
The ASK
Create a cozy yet premium lounge in the rustic Tito’s brand colors with “wow” elements to make the space memorable.
What We Designed & Delivered
- Made to order pergolas for bars and entry WOW moments
- Sourced local plants to brighten up space
- Flower/Flora wall for perfect photo opportunities
- Custom made product bottle chandeliers
- Copper painted disco balls
- Branded ping pong tables & balls
- Outdoor furniture
Press Lounge
The ASK
Design the media lounges for key partners to cater to their brand look and feel yet visually stand out.
What We Designed & Delivered
- Rolling Stone
- Red Bull
- WXRT
- 1019 The Mix Chicago
- Fuse TV
BEFORE & AFTER
Artist Compounds
The ASK
To design the headliner artists’ trailers and compound areas to meet the specific needs and riders of each performer.
What We Designed & Delivered
Unlike other rental companies, we acted as part of Lollapalooza’s event production team, being the liaison to artists’ tour managers to ensure we delivered a space that provided comfort to each performer and his/her staff.
Every morning before festival gates were opened, we swapped each trailer’s furniture to fit the wants of that day’s headliners, from lighting requests to adding in key pieces that provided a specific vibe.
Premium Lounge Cabanas
The ASK
Turn an empty, undivided 2nd floor level viewing deck into separate secluded lounges curated for each sponsor.
What We Designed & Delivered
Using draping, hedges, plants, fencing, furniture, and custom lighting, we created individual spaces for clients to walk into and feel like they had a private oasis.
In addition to designing the space, we brought in custom elements like branded pillows and signage for each area to have photo opp moments.
Another year for the books!
Thank you, C3 and partners, for trusting in our vision and our work to be a part of Lollapalooza’s success!
