Given the opportunity to design and decorate a majority of the VIP areas, cocktail lounges, and artist compounds at one of the largest festivals in the nation... can seem like an impossible feat for one team.
With the Panacea Collection mantra to say "yes" to any ask, we've been able to partner with C3 Presents's Lollapalooza for 4 years in a row now, only pushing our limits of how many spaces we take on and the quantity and quality of furniture we drive out.
3 months of planning
3 1/2 semis driven from Austin -> Chicago
7 core team members
10 crew members
95 labor hours on site /person
= A beautiful and enjoyable festival atmosphere
THE ASK
C3 came to us knowing we'd be able to customize the cocktail lounge experience to their festival theme - bright and inviting - so we set forth curating a blue and a pink lounge.
WHAT WE DELIVERED
THE ASK
Create a cozy yet premium lounge in the rustic Tito’s brand colors with "wow" elements to make the space memorable.
WHAT WE DESIGNED & DELIVERED
THE ASK
Design the media lounge's for key partners to cater to their brand look and feel yet visually stand out.
WHAT WE DESIGNED & DELIVERED
BEFORE & AFTER -
THE ASK
To design the headliner's artists' trailers and compound areas to meet the specific needs and riders of each performer.
WHAT WE DESIGNED & DELIVERED
Unlike other rental companies, we acted as part of Lollapalooza's event production team, being the liaison to artists' managers to ensure we delivered a space that provided comfort to each performer and his/her staff.
Every morning before festival gates were opened, we swapped each trailer's furniture to fit the wants of that day's headliners, from lighting requests to adding in key pieces that provided a specific vibe.
THE ASK
Turn an empty, undivided 2nd floor level into separate secluded lounges curated for each sponsor
WHAT WE DESIGNED & DELIVERED
Using draping, hedges, plants, fencing, furniture, and custom lighting, we created individual spaces for clients to walk into and feel like they had a private oasis.
In addition to designing the space, we brought in custom elements like branded pillows and signage for each area to have photo opp moments.
Thank you, C3 and partners, for trusting in our vision and our work to be a part of Lollapalooza's success!
