Lollapalooza - Beautifying One of Our Nation's Largest Festivals - Panacea Collective

Lollapalooza - Beautifying One of Our Nation's Largest Festivals

Given the opportunity to design and decorate a majority of the VIP areas, cocktail lounges, and artist compounds at one of the largest festivals in the nation... can seem like an impossible feat for one team.

With the Panacea Collective mantra to say "yes" to any ask, we've been able to partner with C3 Presents's Lollapalooza for 4 years in a row now, only pushing our limits of how many spaces we take on and the quantity and quality of furniture we drive out. From concept and design to installation and execution, our event stylists partner hand in hand with each of our clients to make their spaces come to life.

Our Recipe?

3 months of planning

3 1/2 semis driven from Austin -> Chicago

7 core team members

10 crew members

95 labor hours on site /person

= A beautiful and enjoyable festival atmosphere

THE HIGHLIGHTS

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COCKTAIL LOUNGES

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THE ASK

C3 came to us knowing we'd be able to customize the cocktail lounge experience to their festival theme - bright and inviting - so we set forth curating a blue and a pink lounge.

WHAT WE DELIVERED

Hand-painted furniture
100' of custom bars built to fit the spaces
Custom creative to tie in branding and theme colors
Living floral wall for photo opps
Succulents potted by our team in hand-painted holders
Pillows, blankets, candle holders, & detail accent decor in color-way
Painted ottoman benches

TITO'S HANDMADE VODKA VIP LOUNGE

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THE ASK

Create a cozy yet premium lounge in the rustic Tito’s brand colors with "wow" elements to make the space memorable.

WHAT WE DESIGNED & DELIVERED

Made to order pergolas for bars and entry WOW moments
Sourced local plants to brighten up space
Flower/Flora wall for perfect photo opportunities
Custom made product bottle chandeliers
Copper painted disco balls
Branded ping pong tables & balls
Outdoor furniture

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PRESS LOUNGE

THE ASK

Design the media lounges for key partners to cater to their brand look and feel yet visually stand out.

WHAT WE DESIGNED & DELIVERED

Rolling Stone
Red Bull
WXRT
1019 The Mix Chicago
Fuse TV

BEFORE & AFTER -

Artist Compounds

THE ASK

To design the headliner artists' trailers and compound areas to meet the specific needs and riders of each performer.

WHAT WE DESIGNED & DELIVERED

Unlike other rental companies, we acted as part of Lollapalooza's event production team, being the liaison to artists' tour managers to ensure we delivered a space that provided comfort to each performer and his/her staff.

Every morning before festival gates were opened, we swapped each trailer's furniture to fit the wants of that day's headliners, from lighting requests to adding in key pieces that provided a specific vibe.

Premium Lounge Cabanas

THE ASK

Turn an empty, undivided 2nd floor level viewing deck into separate secluded lounges curated for each sponsor.

WHAT WE DESIGNED & DELIVERED

Using draping, hedges, plants, fencing, furniture, and custom lighting, we created individual spaces for clients to walk into and feel like they had a private oasis.

In addition to designing the space, we brought in custom elements like branded pillows and signage for each area to have photo opp moments.

Another year for the books!

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Thank you, C3 and partners, for trusting in our vision and our work to be a part of Lollapalooza's success!