Do you have an event coming up but aren’t sure if anyone knows about it or who the company is? Do you have branding in place so that when specific colors and phrases are seen, everyone knows which event it represents? If not, follow along as we discuss 15 event branding strategies to create a memorable brand and fill your events.
What Does It Mean to Brand an Event?
Event branding examples might be consistent colors, visuals, slogans, a unique logo, or even music. Venues chosen should correlate with the brand as well. Knowing your target audience will help in creating the best event branding strategy.
Why is Branding Important at Events?
The right branding in events makes an event enjoyable for those attending and creates brand awareness and presence. After seeing the branding leading up to the event, the venue and everything else involved should reflect the brand strategy. Putting this concept into practice also leaves a memorable impression on those who enjoy the event, making it easy to draw their attention to the next marketing endeavor.
Think of it this way: if you saw an event ad with no color or unique slogans and phrases, are you likely to remember the event it’s advertising? Probably not. However, if you see that same ad with catchy colors and a creative slogan and then see that same branding again in another form of marketing, your mind will easily remember the event and what it’s about.
Event branding makes a brand recognizable. When it’s consistent, there is no doubt who the branding represents and what the event will be about. You don’t only want an event; you want a memorable one.
Important Elements of Event Branding
So, you know branding an event is important, but how do you do it? Let’s look at a few key elements of event branding:
- Understand the audience. Who are they? What is the age range and interests?
- Choose a theme or vibe that is seen and felt throughout the event.
- Make it all consistent, including the visuals, colors, message, and music if it’s involved.
- Choose a logo and or slogan.
- Create engaging content before the event to use across all channels.
- Have a giveaway, send out polls, or ask questions through social media to get future attendees involved.
- Have a strong social media presence.
15 Event Branding Strategies to Create a Memorable Brand
To summarize, here are 15 ideas for a successful brand strategy:
- Bring Meaning to your Brand Identity
A brand identity isn’t just a name; it represents the person, company, and event. When choosing a brand, it’s essential to clearly state the purpose and message that the event and brand are trying to convey. Consider the message or what you want the audience to take away from the event.
- Tell a Story
The most memorable brands have a story. Use about pages on the website and social media to explain who or what the brand is. Include a mission statement and how the company or person got to where they are today.
- Make a Plan
The most remarkable ideas in the world will get nowhere without a strategy. Have a written plan in place of how the event will be branded and where and when each tactic will come into play.
- Understand the Audience
There’s no sense in telling a story and devising a plan that has no meaning to the target audience. Ask yourself the following questions to feel confident in who the target audience is:
- What is the age group?
- What are their interests?
- What motivates them?
- Where do they live?
- Are they excited about the event or not sure about coming?
- Increase Engagement with Visuals
Visuals are a great way to leave a lasting impression. Create visuals across all media forms, including social, email, and on the event website. Add surveys, questions, or polls to the visuals to engage viewers.
- Brand Signage and Swag
Take advantage of signs and swag by advertising your brand on them. The colors should coordinate with the brand and add the logo whenever possible. Things like water bottles are a great opportunity to place your logo in front of attendees.
- Choose your Tagline Wisely
Your brand may have a big message with plenty to say; however, the tagline should summarize that message in a brief, memorable sentence or phrase. The tagline is a quick line that gets the point across of who or what the brand stands for. The tagline should be evident during marketing and at the event.
- Use Social Media to your Advantage
Facebook, Twitter, TikTok, and other forms of social media are a must in today’s world of marketing and branding. Are your social pages reflecting your brand? If not, make sure they do. Encourage followers to spread the word by creating hashtags.
- Partner with an Influencer
Influencers are the latest form of marketing and essential in your event branding strategy. Partner with an influencer who has the same audience as the event and ask them to help you advertise.
- Give your Attendees a Gift
Event attendees enjoy taking home some memorabilia, and it’s a great opportunity to show them you’re thankful they came and you want them to remember your brand. Gifts can be in the form of a goodie bag and include simple things like pens, stickers, and notepads.
- Create an App
An event app gives the event and your brand credibility, and it keeps everything in one place for your attendees. It’s also the perfect opportunity to capture contact information for future events.
- Update the Website
In today’s world of technology, people expect to see a website for your event. Check it often to make sure it is up to speed and updated with all the correct branding.
- Don’t Forget to Email
Email still plays an important role in staying in touch with current and potential customers. Use social media, the event app, and any other avenue to collect email addresses and keep people informed.
- Find Sponsors
Another great way to promote your brand and event is through sponsorship. Talk with other businesses with customers or clients interested in your event and offer them a deal to promote it.
- Track the Progress
Invest in event management software to help track the event branding and marketing progress. It’s the easiest way to see what is working and what is not.
How do Event Ideation & Branding Companies help in Event Branding?
You don’t have to go through event branding on your own. Event branding services work for you so you can focus on the many other tasks you must accomplish for an event. Let’s look at the ways branding companies can help:
- Identify goals.
- Research the market.
- Identify the audience, demographics, and interests.
- Give suggestions.
- Offer assistance with event necessities, such as seating, catering, and more.
An event branding company takes the wheel and understands your needs each step of the way.
At Panacea Collective, we aim to create an experience, not just an event. We’ll get to the heart of your brand and ensure it is the center of every decision for your spectacular event. Contact us today, and let’s bring your event vision to life.